Travel Communication Romania is, starting with the spring of 2014, the PR & communication agency for HotelGuru.ro, an online booking portal, extension of the Hungarian leader website in tourism reservation, Szallas.hu.
HotelGuru.ro provides online reservations for Romanian tourists having in its online portfolio more than 1700 accommodations in Romania, from pensions to five stars hotels.
Travel Communication Romania‘s goal would be to contribute to the website’s development on the Romanian tourism market, to make it more visible and encourage people to book.
The specific feature of HotelGuru.ro is that tourists can make online reservations without previous money guarantee or preliminary payments. The tourists pay once they arrive to their accommodation.
“One of the greatest advantages that HotelGuru.ro has is the possibility to pay directly at the hotel or pension, without any additional costs. This feature was developed taking in count the general distrust concerning online card payment of East-European tourists.
The success of Szallas.hu on Hungarian market convinced us to open local online booking websites. Our strategy was launching websites on different countries and seeing which international market has true potential, then selecting the market in which we could invest the most. Based on our previous experience, this year we chose Romania.
With twenty five million euros in 2013 from online tourism reservation and a seventy people team, we want to take the next step, achieving a strong online positioning in Romania. Until now, we registered reservations of 900.000 euro from Romanian properties and one million euro from Romanian people who travel abroad”, told Tamas Varga, International Business Developer at Szallas.hu.