On the 17th of September 2014, with the occasion of the launch of the „Only Six Days” special prices KLM campaign, Travel Communication Romania organized for KLM an open air concert with a big raffle for the people attending the event as well as a VIP area for travel agents, press and bloggers. Overall, more than 700 people attended the event and enjoyed the atmosphere created by MC Bogdan Miu and Crush & Alexandra Ungureanu band. The campaign included a microsite – www.destinatiatadevis.ro, where over 6000 people registered and created online postcards. A jury voted top 10 most interesting postcards and one of them was voted by the public to receive two tickets to Curacao. The website was promoted online as well as on radio.
Travel Communication
