The autumn campaign of KLM in 2013 was organised differently than all the other classic sales campaigns. This year, the prices were much lower, for a limited list of destinations, and the campaign was valid for only 6 days. Our task was to promote this campaign in Social Media. We have created a special event on Facebook, a posting strategy for KLM Romania Facebook page and we also organised two dinners with travel and general bloggers in Romania, at a chinese restaurant in Bucharest (Beijing was one of the discounted destinations). The campaign was a big success and it reached the entire Romanian Social Media. The sales were bigger that expected.