In October, Travel Communication organized a press conference for the Austrian National Tourist Board, to officially announce the opening of the sky season in Tirol. We conceived a special concept for the event, given the topic. The chosen location was a sports store in Bucharest, which we decorated with apre-ski chaire brought from Tirol, Austria. A ski instructor from Tirol made warm up exercises with the media and representants of the Austrian National Tourist Board and Tirol Tourist Board held speeches. The press conference had a really good coverage, including TV, print and online.