On the 9th of June, our team had the pleasure to organize a rebranding event for a new client, Euromedic Medical Center, which now become Affidea. During the event, which took place at Athenee Palace Hilton Bucharest, the guests had the opportunity to enjoy throughout the evening, among the speeches of Affidea’s representatives in Romania, both an interactive multimedia contemporary dance and a performance of the Amadeus Quartet.
We are proud that we could contribute to the new brand strategy of our new clients, through an event that brought together over 100 members of the Euromedic Company and which represented, along with the change of the clinic’s name, the start for developing new plans on the Romanian market and other investments in state-of-the-art technologies.
The Affidea Company, part of Affidea International Group, one of the largest investors and operators under the Public-Private Partnerships (PPP) in healthcare in Europe will remain committed to its mission to provide to their patients quality services offered by professionals in the field. Moreover, the new name, Affidea, reflects the core values of the clinic: affinity with doctors and patients, loyalty and confidence in the work done and the idea of progress through innovation.
Affidea Group is the leading provider and a pioneer in radiology and cancer treatment services in Europe, with 153 medical centers in 14 countries. In Romania, the Affidea clinic has been active in the medical sector for 13 years and provides radiology and nuclear medicine imaging, integrated clinical services and medical laboratories in its nine diagnostic and treatment centers in Bucharest, Arad, Constanta, Cluj-Napoca, Focsani, Iasi, Medgidia, Petrosani and Deva. More information about the rebranding event and the new image and strategy of the Affidea Group can be found on our Facebook page or on the new official site of the Affidea Group: http://affidea.ro/.