To communicate on medical issues is not so easy, but when you have a creative concept everything is possible. So in March we organized a workshop where we combined the pleasure of cooking with useful information about health. Affidea Romania came up with a great idea for increasing awareness of cancer breast prevention. So we invited influencers and bloggers to cook bread and have a nice brunch. But when they start preparing the dough they find a pink ball representing the breast cancer nodules. In this way Affidea’s doctor managed to deliver a short and useful presentation about cancer prevention. Teo Trandafir was also invited as a speaker at the event and helped us deliver the message properly. The workshop objective was reached, because the message got viral on Social Media.
Here you can read some articles on this topic:
More photos you can find on our Facebook page